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Casakadabra http://www.pedaletra.net/work daily 0.75 2019-12-30 http://www.pedaletra.net/branded-content-1 daily 0.75 2019-12-30 https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577716376886-RAKAPBL9GHXTXJZLG9O4/times-square-stock-photo.jpg Branded Content https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577716376886-RAKAPBL9GHXTXJZLG9O4/times-square-stock-photo.jpg Branded Content https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577717519980-RRQWJQ1WLZOFCUAO4F0V/image-asset.png Branded Content - Banner ao Vivo A ID\TBWA criou um formato de mídia inovador: um banner que brincava com as notícias do portal Terra em tempo real e associava a algum produto do Santander. E o Pé da Letra foi chamado para criar conteúdo para esses banners. Durante 25 dias, foram veiculados cerca de 200 banners, que eram postados na página em, no máximo, 10 minutos depois que a notícia ia para o ar. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577717786325-QZC8S5E3FAINUOWUGY5W/image-asset.png Branded Content - A Educação Mudou Websérie em 7 episódios, para a Editora Positivo, apresentada por Patrícia Poeta. Um debate com as mães sobre as mudanças no ensino moderno e as aflições que elas sentem nessa verdadeira revolução do ensino. Criado pela agência Tech and Soul e desenvolvido pelo Pé da Letra, o programa ultrapassou os 125 milhões de views. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577717999096-SOPD8VB2J8BANQDRU3R4/image-asset.png Branded Content - Minidoks Série de 12 minidocs para a Tok & Stok, cada episódio mostra uma edição especial de seus produtos: Maurício de Souza, Alexandre Herchcovitch, Maurício Arruda, etc. Todos os episódios tiveram entre 1 e 2 milhões de views cada. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577718518363-F6YJQIPIKRPZ9L1E57MY/image-asset.png Branded Content - Mariachis Copa 2018 Em parceria com a agência África, desenvolvemos conteúdo para a cerveja Brahma durante a Copa 2018. Destaque para o vídeo Mariachis (co-produção com a Sagaz Filmes), veiculado logo após a vitória do Brasil sobre o México. Mais de 1,7MM de views em apenas 2 dias. http://www.pedaletra.net/institucionais daily 0.75 2020-05-04 https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577716428197-LZFVO6QZ1QH8P3XHARCL/143112_00_2x.jpg Institucionais https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577716428197-LZFVO6QZ1QH8P3XHARCL/143112_00_2x.jpg Institucionais https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577719148185-90BE1VKLWW3837EXUAFM/image-asset.png Institucionais - Finplace Filme institucional de lançamento da fintech FinPlace. Nós nos envolvemos desde o planejamento com o cliente, para desenvolver o tom de voz adequado e toda a personalidade gráfica. A partir daí, roteirizamos e produzimos o filme de lançamento nacional da Finplace. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577719354957-XBS9QRXIQPIYCQOVOXHX/image-asset.png Institucionais - 24 Horas A First Data entrega sua maquininha em estabelecimentos de qualquer capital do Brasil em, no máximo, 24 horas. Para valorizar esse grande diferencial junto aos prospects, o Pé da Letra criou e produziu este vídeo, em parceria com a agência Taglive, em que parodia a famosa série de Jack Bauer. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577720277631-YOL669LUE1N7EFQLT3B4/image-asset.png Institucionais - Videocases O Pé da Letra também roteiriza e/ou produz seus videocases para premiações, como já fizemos em diversas ocasiões para a DPZ&T, com clientes como McDonald's, Itaú, Natura, etc. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577719990366-WGG5Q0GHDBCIJ9I7QLKD/image-asset.png Institucionais - Doutores das Águas Os Doutores das Águas atendem uma população de 2000 ribeirinhos há 8 anos, com assistência médica, odontológica e educacional. Para divulgar o patrocínio da Hypera Pharma à expedição, o Pé da Letra criou e produziu este vídeo institucional, em parceria com a agência Taglive. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1588605777489-J7R954D1FCWT61Y961YD/image-asset.jpeg Institucionais - Pé da Letra - Juntos O Pé da Letra quer caminhar sempre ao seu lado. Nos momentos mais turbulentos como agora. E, principalmente, quando tudo melhorar. 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E também dá dicas de produtividade para profissionais, tanto os que trabalham no novo ambiente (aberto e colaborativo), quanto home-office. https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/1577720676808-JSDPNF6Q355ALL16KI64/image-asset.png Endomarketing - A Casa é Sua Com a fusão entre ArcelorMittal e Votorantim, a Votoraço precisava se posicionar frente a seus colaboradores externos. 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Parceria com a W/McCann e a Edit2. http://www.pedaletra.net/home-nueva daily 0.75 2021-09-06 http://www.pedaletra.net/paginainicial daily 0.75 2024-06-07 http://www.pedaletra.net/entreemcontato daily 0.75 2024-06-07 http://www.pedaletra.net/pagina-inicial daily 1.0 2024-06-07 https://images.squarespace-cdn.com/content/v1/572b45040442622f0658ab4c/f77c8095-643d-424d-942d-f90086bf8322/ISABELA-1046.jpg Home - O que é Smart Content? Smart Content é uma filosofia de trabalho, pela qual usamos os recursos de forma estratégica e eficiente, selecionando os melhores profissionais, otimizando processos e maximizando resultados. 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